Principle 10%: How ordinary people can work extraordinary.

The +10 % Principle: How to Get Extraordinary Results from Ordinary People 

Principle 10%. That although each of us is given by the creativity and intellect, we usually do not use it as much as possible. Successful organizations have one thing in common. Their leaders, managers, coaches, teachers or ministers-build environment that makes ordinary people who usually are driven to do the best. 

-Barrie Richardson & Mary Ann Castronovo Fusco-